'n reeks van tegnieke wat gebruik word om die koper te betrek. Dit mag afslag, koepons, waarborge, gratis geskenke, kompetisies, demonstrasies, ekstra kommissie en borgskappe, insluit.
English: sales promotionnoun
Subject: Marketing
a range of techniques used to engage the purchaser, which may include discounting, coupons, guarantees, free gifts, competitions, vouchers, demonstrations, bonus commission and sponsorship.
